Professional Work

UX Research | Generative Research | B2B

This project explores challenges in the current quotation creation and sharing process within an interior project management platform. It examines why field agents and designers prefer external tools and identifies ways to improve tool adoption and efficiency.
To understand and identify workflow bottlenecks and user pain points in the current quotation generation and sharing, and identify improvements that enable seamless, quick, and professional quotation creation within the digital platform.
Recommendations were made to improve system integration, reduce manual workload, and align outputs with professional and customer expectations. These changes aim to increase adoption of the internal platform for quotations.

UX Research | Evaluative Research | B2C

This research study explores how Indian enterprises evaluate and purchase software solutions, focusing on buyer motivations, decision-making structures, content preferences, and cultural nuances that influence vendor selection and trust.
To identify region-specific buyer behaviors, needs, decision criteria, and pain points in order to inform localized go-to-market (GTM) strategies for enterprise software solutions in India.
A mapped step-by-step journey of enterprise buyers. Actionable recommendations to improve vendor engagement and decision support. Regional nuances documented to inform localization strategies. Buyer personas synthesized to guide product, sales, and marketing teams.

Academic Work

Systems Thinking | Service Design | UX Design | UX Research

Exploring the relationship between Architects and Clients to understand where and why is trust lost in the process, with a focus on freelancers and small businesses, in India.
To help Architects avoid delays in timeline and loss of goodwill to improve the overall efficiency of architectural projects.
Our integrated project management service ARCH, helps architects who want to improve the overall efficiency of architectural projects by avoiding delays in timeline and enable to build goodwill through an app that offers collaborative communication, a rewards system, and a way to measure client satisfaction.

Service Design | Design Innovation & Strategy | UX Research

Vybe is a party planning app that provides an event planning experience, allowing hosts to plan and attendees to seamlessly participate, ensuring diversity, equity, and inclusion.
To revolutionize house party planning and provide a holistic experience by empowering people to organize and attend house parties through the power of shared experiences.
Through the Vybe app, users interact by hosting or attending parties, receiving personalized recommendations, using Vybe’s collaborative tools and be part of a community.

Design Research | Insight Translation | Design Framework

This research project delves into the ideal experience of doing Laundry and redefines it as an activity that goes beyond mere functionality.
Investigating the impact of the laundry experience on psychological and emotional well-being of a person.
The ideal experience framework to communicate research findings to distill complex information into clear, actionable insights, facilitating better understanding and decision-making.

Service Design | UX Research | Product Design | Prototyping

Comet is an integrated online and offline service that puts parents at the heart of it and helps them connect wit their children to make informed decisions about their futures.
To help children achieve their dreams by countering societal and parental pressure.
Through our Comet app, parents interact with their children by gaining practical insights into their child’s skills through activities that will determine their inclination towards unique careers.

Service Design | UX Research | Product Design | Prototyping

Perc originally Panther's Eye Roasting Company, emerged in 2010 in Savannah, GA. Perc shares exceptional coffee experiences with a growing community.
We aimed to contribute to creating profitable opportunities for Perc’s continued growth, through its customers. The focus was on strategic thinking to enhance Perc’s service offerings, and ultimately elevate the overall PERC experience for their community.
Through the Perc app, we implemented a new ordering system called 'Vibe Check' and introduced the 'Perc Pass' rewards program to enhance Perc’s customer experience and align with our business objectives.

Service Design | UX Research

In collaboration with Deloitte, we reimagined the unemployment service system in the state of Georgia, identifying systemic breakdowns and designing a seamless, empathetic, and proactive solution that supports citizens during job loss—a critical life event.
To build trust between citizens and the government by creating a future-facing, accessible, and dignified unemployment benefits experience, using service design and systems thinking. To analyze how and why life event based interactions with governmental entities can be so painful, and ideating a better future in which interacting with the government leaves you feeling taken loving care of, ultimately developing trust in the government.
A conceptual “No-Stop Shop” system powered by AI and a proactive buffer model, integrating government services and resources into a seamless support system that activates immediately upon job loss with a single point of access, eliminating multiple interactions with various departments and agencies.

In pursuit of influencing behaviour through research & design.

Let’s build something meaningful!