Work — Kanika Somaiya

Design Research | Insight Translation

This research project delves into the ideal experience of doing Laundry and redefines it as an activity that goes beyond mere functionality.
Investigating the impact of the laundry experience on psychological and emotional well-being of a person.
The ideal experience framework to communicate research findings to distill complex information into clear, actionable insights, facilitating better understanding and decision-making.

Service Design | Design Innovation Development | Design Strategy | UX Research

Vybe is a party planning app that provides an event planning experience, allowing hosts to plan and attendees to seamlessly participate, ensuring diversity, equity, and inclusion.
To revolutionize house party planning and provide a holistic experience by empowering people to organize and attend house parties through the power of shared experiences.
Through the Vybe app, users interact by hosting or attending parties, receiving personalized recommendations, using Vybe’s collaborative tools and be part of a community.

Service Design | UX Research | Product Design | Prototyping

Comet is an integrated online and offline service that puts parents at the heart of it and helps them connect wit their children to make informed decisions about their futures.
To help children achieve their dreams by countering societal and parental pressure.
Through our Comet app, parents interact with their children by gaining practical insights into their child’s skills through activities that will determine their inclination towards unique careers.

Service Design | UX Research | Product Design | Prototyping

Perc originally Panther's Eye Roasting Company, emerged in 2010 in Savannah, GA. Perc shares exceptional coffee experiences with a growing community.
We aimed to contribute to creating profitable opportunities for Perc’s continued growth, through its customers. The focus was on strategic thinking to enhance Perc’s service offerings, and ultimately elevate the overall PERC experience for their community.
Through the Perc app, we implemented a new ordering system called 'Vibe Check' and introduced the 'Perc Pass' rewards program to enhance Perc’s customer experience and align with our business objectives.

Systems Thinking | Service Design | UX Design | UX Research

Exploring the relationship between Architects and Clients to understand where and why is trust lost in the process, with a focus on freelancers and small businesses, in India.
To help Architects avoid delays in timeline and loss of goodwill to improve the overall efficiency of architectural projects.
Our integrated project management service ARCH, helps architects who want to improve the overall efficiency of architectural projects by avoiding delays in timeline and enable to build goodwill through an app that offers collaborative communication, a rewards system, and a way to measure client satisfaction.

Service Design | UX Research

Deloitte wants to push forward a vision of what a “Life-Event-Based Government Service” could look like in a future where interacting with the government is efficient, satisfying and ultimately contributes to a positive trust relationship between government and citizen.
To research and analyze how and why life event based interactions with governmental entities can be so painful, and ideating a better future in which interacting with the government leaves you feeling taken loving care of, ultimately developing trust in the government.
A citizen-centric online predictive service model that utilizes AI and ML technologies.
The ‘no-stop shop’ approach streamlines government services by providing citizens with a single point of access, eliminating multiple interactions with various departments and agencies.

In pursuit of influencing behaviour through research & design.